Our Story

Primal House began as a daydream. Alyssa Leal, having grown up watching her parents build successful businesses, imagined creating something that captured the authenticity and community spirit of a simpler time—the 1920s and 30s. When she shared this vision with longtime friend Bud Cole, a fourth-generation cattle rancher, something clicked. Together, they envisioned a place that would honor both their heritages while creating something entirely new for Paso Robles.

With the support of Alyssa's parents, Jimmy and Teresa Leal, Primal House and Primal Meat Company was born—a multifaceted culinary destination that brings together the best of old-world traditions and local bounty.

What We Offer

Primal Meat Company & Farmers Market

Our Old World butcher shop and indoor farmers market showcase the finest local producers and artisans Paso Robles has to offer. Here, quality and craftsmanship take center stage, with traditional butchery techniques and fresh, seasonal offerings available .

The Eatery

Our casual dining space offers farm-to-table comfort food that's both approachable and exceptional. Whether you're grabbing something on the go or sitting down for a relaxed meal, Executive Chef Drew Terp brings his world-class expertise to every dish.

Brewery & Taproom

Our in-house brewery features 10 craft beers that change with the seasons, each created through thoughtful collaboration with local farmers. Brewmaster Bret Stitzman crafts distinctive beers that complement our food and showcase the agricultural richness of the Central Coast.

Private Events

Our versatile space is available for private gatherings, offering a unique setting for special occasions and celebrations.

Classes & Community

We host monthly educational opportunities including butchery demonstrations, sausage-making workshops, and culinary classes for adults and children—all designed to share traditional skills and foster community connections. Check our calendar for upcoming sessions.

Live Music

Every evening from 5pm to 7pm, our brewery comes alive with performances by local musicians, creating a welcoming atmosphere perfect for unwinding and connecting.

The People Behind Primal House

Alyssa Leal – Founder and visionary who transformed her childhood dreams into a vibrant community gathering place.

Bud Cole – Fourth-generation cattle rancher whose deep knowledge of sustainable ranching practices grounds our approach to quality meat.

Jimmy & Teresa Leal – Experienced business owners who provided both the foundation and mentorship to bring Primal House to life.

Chef Drew Terp – With experience in Michelin-starred kitchens from Napa's Auberge du Soleil to Spain's Akelare, and as former chef at the renowned Pico on the Central Coast, Chef Drew brings world-class expertise and passion for local ingredients to every aspect of our culinary program.

Bret Stitzman – Our Brewmaster began his journey at Mother Earth, developing award-winning skills that now shine in our collaborative, locally-inspired craft beers.

Susan Williams – Our General Manager leads with a commitment to exceptional guest experiences, seamless operations, and a culture of genuine hospitality that makes every visit to Primal House memorable.

Our Promise

At Primal House, we believe in honoring traditions, supporting local producers, and creating genuine spaces where our community can connect through exceptional food experiences. Every aspect of our business reflects our commitment to quality, authenticity, and the rich agricultural heritage of Paso Robles.

We invite you to join us—whether for a carefully sourced cut of meat, a leisurely meal, a craft beer enjoyed to live music, or an unforgettable dining experience. At Primal House, there's always a place at the table for you.